How to Convert Customers From OEM to Aftermarket
Q&A with Andrea FitzGerald
Concern: “I’m worried the filter will not fit or perform at the same level as OEM. Could it cause a failure?”
Response: Sidco has manufactured filter replacements for over 23 years – filter replacements are our specialty! We have vetted and confirmed our specifications for all filter replacements in our cross-reference. There may be small differences in aesthetics or construction, but nothing that compromises the performance of the filter. In many cases, the Sidco replacement filter is made of more robust materials and may even outperform the OEM filter.
Concern: “I don’t want to switch from the OEM because what I have is working.” Or, “If it ain’t broke, don’t fix it.”
Concern: “It is a challenge to go through the process of approving a new part.”
Response: Sidco has a system to make it easy to qualify new parts. All Sidco quotes include the dimensions and specifications of the filter. We can even provide technical drawings to give your customer full assurance that their new replacement filter is manufactured to the same specifications as their old filter.
Concern: “Lower prices eat into my commissions.”
Response: Lower costs present the opportunity to improve your internal margins or use lower prices to win more business. Most distributors or resellers will split the savings with their customers, and both parties win! Passing the savings on to your customers will build brand loyalty and ensure future business!
Get your customers on board with shorter lead times, increased performance, and more time between changeouts! Sidco’s replacements are competitively priced American-made filters that have the shortest lead times in the industry. This directly translates into cost savings and increased profit margins for you. Schedule a training session to learn more about how to sell non-OEM replacements!
Click here to email our sales team or call us at 585-289-3100.
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